Packaging, Advertising & UX/UI Web Design
English Garden
Buttermilk Herb Sauce
With my time studying abroad in the British culture of London, UK, I created a packaging line of British Ranch sauces, along with a full product website, and advertising campaign. Using Figma, Adobe Illustrator & Photoshop, shown below is the branding guide packaging line, website pages, UX/UI elements and advertising campaign.
The Concept
My objective was to redesign the Americanized condiment of "ranch" dressing, to align with British design standards, values and authentic flavors. Portraying the idea of ranch as something natural and organic rather than mass produced and processed, and proving why it’s worth trying something new, by including well known British loved flavors.
The Concept of “The English Garden”, which is a style of gardening originated in 18th century England, with the idea to make it look like the landscape was shaped by nature rather than human hands. Representing the brand's message of portraying ranch sauce ingredients as grown fresh rather than processed.
